Adobe Express x Complex and Peder Cho
To spotlight Adobe Express as a creator-first tool for storytelling, we partnered with Complex and fashion designer Peder Cho on a branded editorial that blended style, community, and creative process. The piece traced Peder’s evolution from accountant to celebrity tailor and how he now uses Adobe Express to bring his bold, upcycled designs to life and connect with his audience.
We extended the narrative across digital and social channels, creating BTS video content, Instagram clips, and Adobe-branded motion assets that drove home Express’s ease of use and creator relevance. From garment sketching to content sharing, Peder showed how Express fits seamlessly into the modern designer’s toolkit.
This campaign was part of our broader effort to position Adobe Express as a go-to creative platform not just for polished designers, but for everyday makers and up-and-coming entrepreneurs. And with Complex’s audience rooted in style, music, and culture, the alignment felt authentic.
Read the full feature on Complex →
We extended the narrative across digital and social channels, creating BTS video content, Instagram clips, and Adobe-branded motion assets that drove home Express’s ease of use and creator relevance. From garment sketching to content sharing, Peder showed how Express fits seamlessly into the modern designer’s toolkit.
This campaign was part of our broader effort to position Adobe Express as a go-to creative platform not just for polished designers, but for everyday makers and up-and-coming entrepreneurs. And with Complex’s audience rooted in style, music, and culture, the alignment felt authentic.
Read the full feature on Complex →
Digital Content
Watch the Instagram Reel:
View on Instagram →