Adobe Photoshop on iPhone Next Gen Launch Campaign
To spotlight the power and accessibility of Photoshop, now on iPhone, for a new generation of creatives, we launched a culturally resonant campaign that combined product storytelling with smart, targeted media engagement.
It kicked off with an in-person media event designed to give editors and creators hands-on time with the latest tools, helping them see and feel the creative and accessible potential. From there, we prioritized lifestyle and culture outlets that reach emerging audiences, securing features and newsletter write ups in outlets like Apartment Therapy, GirlBoss (newsletter), Her Campus, InStyle and Cool Hunting.
We also made deliberate inroads with next-gen media by building relationships with influential Substack writers, newsletters and digital influential new media shaping today’s online conversations.
In total, the campaign generated more than 300 stories globally and helped reposition Photoshop as a tool not just for pros, but for anyone ready to bring their ideas to life, now on-the-go.
It kicked off with an in-person media event designed to give editors and creators hands-on time with the latest tools, helping them see and feel the creative and accessible potential. From there, we prioritized lifestyle and culture outlets that reach emerging audiences, securing features and newsletter write ups in outlets like Apartment Therapy, GirlBoss (newsletter), Her Campus, InStyle and Cool Hunting.
We also made deliberate inroads with next-gen media by building relationships with influential Substack writers, newsletters and digital influential new media shaping today’s online conversations.
In total, the campaign generated more than 300 stories globally and helped reposition Photoshop as a tool not just for pros, but for anyone ready to bring their ideas to life, now on-the-go.
Earned Media
Coverage in InStyle, Apartment Therapy, and more spotlighted Photoshop’s cultural relevance and helped reintroduce the tool to a new generation of creatives.