marlee bever
about
work
resume
email
my film
@marleemarls
work
@ Adobe
Led product and brand storytelling for Adobe, helping shape the overall narrative and media strategies. I doubled media coverage quarter over quarter by securing always-on stories, product reviews, and how-to content in top tech outlets like CNET, MakeUseOf, and SlashGear. I also played a key role in driving over 300 global media stories for a major Photoshop launch, including activations around an in-person media event and landing features in lifestyle and culture outlets like InStyle and Cool Hunting.
Beyond traditional tech press, I focused on positioning product releases and brand stories in culturally relevant and emerging media platforms—securing coverage in consumer outlets like Complex, Refinery29, Hypebeast, Brit+Co, Apartment Therapy, GirlBoss and HerCampus, to expand reach and resonate with new audiences.
@ Disney
Managed high-profile campaigns and product launches, while carefully shaping communication narratives to maintain brand integrity and expand consumer audiences. I also led on seasonal pitching, along with product seeding efforts, securing placements in top-tier outlets like PopSugar, People, BuzzFeed, GMA, E! Online, Yahoo! and CNN. I also built and led the influencer strategy and program for Disney’s consumer products and publishing division, driving new relevant relationships with the NextGen audiences.
Other fun work highlights include a Mickey Friendsgiving campaign in partnership with chef Roy Choi and other well-known pizzarias that brought some joy to consumers across the country during the pandemic. I also drove a launch for a nostalgic and widely covered launch of the Disney Bedtime Hotline, and collaborated with celebrity stylist Maeve Reilly on a video content series to creatively spotlight a new fashion plush toy line originated in Japan called, Disney nuiMOs, through more of a style and culture lens.
@ Fender
Planned and executed media outreach and PR strategies for new product launches, helping to drive buzz and visibility across both music industry and consumer audiences. I developed and pitched stories across national, local, trade, and music media, while also overseeing all aspects of product review requests—from coordinating sample shipments to managing returns.
Some of my favorite efforts led to standout coverage in major outlets like ESPN, partnering with the NFL to tell the story of an athlete’s passion for music and life outside of sports as a musician. I also collaborated with The Ellen Show on its 12 Days of Christmas, helping expand Fender’s reach beyond traditional music press.